"Bounce back" is already the watchword
At the time of writing, all SMEs in Switzerland are suspended in the space of time of a lockdown crisis and store closures. As after a long apnea following the passage of a tsunami, it will be necessary to come back to the surface, and many companies will cough. Some media are already serving up a bitter stone soup: For some companies, there may not be an after corona. Rest assured, “bouncing back” is already the watchword of many entrepreneurs.
After Corona, or how to bounce the ball
Have you tried bouncing a squash ball? I’m talking about the double yellow dot ball, the one for expert players, for official squash tournaments. The bounce of this ball is very low. You have to be violent and explosive to send her back. The ball requires a warm-up period to be playable. The same will apply to the “After Corona” communication, played by the experts. In these times of crisis when many will be left behind, working hard will set you apart from your competitors. This is a unique opportunity. So yes, there will be a warm-up period right after Corona. And as soon as the ball is hot, you’ll be ready and explosive to start the match.