Product photography makes sense when it is done well. When it exudes the soul of the product and the thought necessary for the sale. As much as it is unimaginable to make a good film without a good script, it is impossible to create a good product photograph without knowing the customer’s wishes and marketing ideas.
These ideas and the photographer’s advice help to direct a series of photographs towards a better result. Thus, the same product can be photographed in a totally different context and reach a totally different clientele, with different desires, and different wishes. The perception of the product and the imagination that will emerge from the image offer the most important elements to define even before the shot.
An essential trimming on products.
Photography on a white background for e-commerce leaves less room for imagination. To satisfy marketplaces, photographs are very often cropped and then arranged with a very neutral white background. A thousand miles away from illustration photography, the pack shot on a white background disappropriates the image of its suggestions. This is the most economical way to present the product. Thanks to this standardization, images in e-commerce look very similar.
On the other hand, it is quite possible to create shading or reflection, volume, delicate pose, suspension on a neutral background. A little bit of nothing and a few retouchings, which will add a little style to your photographs and will immediately make your products stand out from the crowd.
Photo studio for your products
With the digital evolution, some e-merchants are starting to buy amateur photography equipment and micro studio equipment. The result is in the end average, the money and time wasted very important. Photography is a bit like cooking: everyone can have very pretty pots, but that doesn’t mean you’ll cook like Bocuse. The demanding entrepreneur will outsource his product photos to a photographer, without any hesitation. Because everyone has their own job: top-of-the-range equipment, experience and technology will be there, without wasting time. Much prefer to contact a professional photo studio. Bring or have your products brought to our studio, you have everything to gain.
Object Photography
A profession much more than an innate talent. Object photography is learned in the studio, a photo school, and is passed on from experienced photographers to the photographers of tomorrow. Photography of products and objects cannot be improvised. Every day, new experiences are added to the original training. Every day, item experience accumulates. The work of feeling, shadows and volumes, angles and superimpositions, vanishing lines, … Nothing is left to chance. For a perfect ghost clothing or watchmaking photograph, we sometimes stack up to 6 images on top of each other. Rigor is required so that each photograph coincides perfectly with the previous one. In a perfectly controlled watch photography, several photographs are necessary for perfect control of sharpness, reflections, and details. What about jewelry photography? It is quite an art to purify reflections, control sparkles, subtract the photographer’s reflection from the shine of the jewelry, reduce the contrasts of light and diffuse the sparkles of stones and gems as well as possible.
Product photo editing
You have several options: We can sort your images, digitally develop, crop, color correct, and stop there. This is a minimum to obtain beautiful images. But we can also go much further: We retouch images, add titles, overlay illustration elements on your products. We can prepare your photographs for all media: magazine advertising, flyers, website, POS or advertising totem… and even take care of placing an order with a good printer.
Your product photo shoot
How does the shooting of your product photography work? We use a table with several colored backgrounds or bench, backlit if necessary. Several types of lighting are available, between flash and continuous light, or special lights for particular effects. The product must be new, clean, free of dust or fingerprints. We handle with gloves and marry for the cleanest results. The object is photographed from as many angles as you want, in high resolution and Zeiss® optics.
Your Commercial Products Photographer
Our customers come back and that’s our greatest pride. We have been supporting some of them for more than 15 years. Stéphan, the photographer of the Audacieuse-Galerie studio has more than 20 years of experience. He is also a director of photography, and regularly works alongside marketing and communication specialists. Mandated throughout French-speaking Switzerland, he responds quickly and generally delivers a series of photographs of objects or products within a week’s notice.
