- Clothes laid flat on a background
- Clothes on a vertical background
- Clothes on ghost mannequin
- Clothes worn by a living model
- Cut-out clothes... Or not
- Clothes worn by a living model
For small parts, socks, gloves… and anything that needs to be presented in a very formal way, without any other makeover. For large rooms, unless you want a deliberately basic/low-cost rendering, we do not recommend this shot.
The vertical background optimizes the natural drape of the garment. The garment is hung on hanger and discreet hanging material. The handlebar and suspension hardware are removed by computer editing. It is possible to leave the hanger on, but it must be very aesthetically pleasing (wood and visible marking). The result offers more volume than a basic flat lay.
The ghost mannequin is very special: It is not a mannequin intended for shop windows. The ghost mannequin is divided into several elements in order to be as inconspicuous as possible in the photographs. After the shot, what is left of the ghost mannequin visible is removed on the computer. Several photographs are taken to optimize the result. The photographs are then stitched together on the computer to create a garment with a unique 3D effect, as if it were being worn by a ghost. Your customer imagines the product even better. The lining is visible and it is by far a very popular effect in very trendy fashion and for beautiful collections presented in beautiful e-commerces.
The advantage of the model is to offer a beautiful presentation of the garment with a mannequin that sticks to your target customer. Worn by a seductive model, your garment will be all the more beautiful. Preferably choose a model of the same age and type as your target customer. Pay close attention to choosing the ones who will represent your brand. Rebellious, androgynous, childlike or marked face, strong or tapered proportions, everything is to be thought about with the help of the modeling agency. Make-up and hairstyling costs are added. Overall, the cost is higher than with a ghost mannequin, but for a livelier result.
The background can be cut out neatly on the computer to leave the buyer’s attention only on the garment. With perfectly plain backgrounds and well-cut garments, the result is web pages with more homogeneous and aesthetic products. Our trims are very discreet and offer great beauty to the clothes. Sales platforms (marketplaces) will very often ask you for photographs on white backgrounds, neatly cut, in square format. You can also ask us for transparent backgrounds that can be adapted to the colour of your choice.
