Advertising video training: from concept to filming

Hands-on training: from idea to shoot

The training combines creative thinking, technical preparation and practical exercises. You will learn how to build an advertising project taking into account the requirements of the script, the constraints of the shoot and the possibilities offered by post-production.

In particular, you will put into practice the principles covered during the training:

• Design: develop an advertising concept and translate it into a script.
• Technical cutting: organize shots, anticipate movements and prepare complex sequences.
• The voice-over, the advertising message, the advertising hook, the desire, the perceptual transformation.
• Staging: work on the framing, the movements and the direction of the actors.
• Preparation of special effects: identify the constraints of the visual effects and plan the shots necessary for their production.
• Think post-production from the beginning : Use AI in moderation. Define the scenes to be retouched in AI, using Davinci Resolve
• Broadcast formats: prepare the framing to adapt the same production to horizontal, square and vertical formats for social networks.

These exercises will allow you to better understand the interactions between design, filming and post-production. You will develop a concrete working method for preparing your own advertising audiovisual projects.

At the end of the training

You will have the necessary basics to design your first advertising project, prepare an advertising script and organize a shoot according to its objectives. You will also be able to better anticipate technical constraints, dialogue with the various stakeholders and plan the necessary adaptations for distribution on several media.